Project Ara is now Google Ara!


Last year, a company called Phonebloks released a video about a concept device which would revolutionize the tech industry once it got implemented. Being merely a concept, the project needed funds in order to become a reality and trust me when I say this, the project got immense response and Motorola started working closely with the person behind it on something we came to know as “Project Ara”.
Much like the video which Phonebloks released showing how an endoskeleton of a smartphone can be used to add the things that you like and remove the things which you don’t require or might not require at a particular time, Motorola released images of a beautiful looking device which followed the same idea. Even the people who are skeptical about this project should realize that a simple phone which, with upgrades can become the phone that you want instead of the phone which is almost perfect for you because it lacks in an area or two.
After the sale of Motorola to Lenovo, Google retained this project in order to work on it because they saw potential in it, so much so that they’ve said it will release sometime next year for only $50. We understand that the $50 price tag would only fetch us the basic phone which will be released and the upgrades will have to be bought from different vendors or maybe one “Blok” store which will have camera bloks, processor bloks, battery bloks etc. through which you can create a phone which suits your needs.
In a video, Project Ara team members talked about 3 versions of the device. One which will be the smallest with a 4 inch display, a medium sized device with a display ranging from 4.3 inches to 5 inches and then a phablet version which would have a screen of over 5 inches. The team also labelled the project as Google Ara instead of Project Ara so we know what it would be called later on.
This, to me at least, seems like something which will attract a lot of attention from all markets. Would other companies also adopt this concept or idea? We’ll just have to wait and find out. Till then, keep visiting!

Afnan Ali Awan

An aspiring web and software developer with particular interest for Android platform.