It's pretty bad move from BlackBerry, because the only major thing BB10 lacks is apps and they could fix that by just adding Google Play Store support to their devices. And it would have opened a whole new world for BlackBerry. We think they released this statement particularly for developers to keep supporting the App World. You can read BlackBerry's statement below.
"There is no planned support for Google Play on BlackBerry. BlackBerry World remains the primary source for trusted and curated BlackBerry applications and we continue to support open standards and open source tools so BlackBerry developers can continue to create great apps on any of the development platforms we support."-BlackBerry statement
source: Crackberry
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